Is the total amount invoiced, or the turnover of the company or the brand. Brands define their price structure. In that there is the price of the price list, then the gross price, these are generally never invoiced because most customers get some sort of minimum discount, this then defines the net price or the Net Selling/Sales Value, NSV.

Example of Use: ‘As we sell more of Brand X our NSV is increasing, but is the NSV / bottle we are selling increasing ?’

Indie Bartender Understanding: In hospitality we have a price and our guests pay the price. In business when selling to customers who then go on to sell, the agreed conditions vary (see Price) and brands have different concepts defining the prices they invoice

The number one organization which collects data and reports consumer purchasing behaviour in the off-trade retail environment. Data is collected in stores on a weekly basis, and is based amongst other elements on brand presence, number of facings, pricing, promotion prices, amounts of volume sold. Reports are published on a bi-monthly basis and the information is sold to brands as an important tool for understanding brand and competitor performance in this channel.

Example of Use: ‘The Nielsen report for December-January 2023 includes data for the bi monthly period, the previous 3 and 6 month periods and also the full year of 2022. Thanks to this the brand can measure its market share performance versus its benchmark brands.’

Indie Bartender Understanding: This is an off trade retail tool. In very few markets are Nielsen able to apply their ways of measuring data in the off trade to the hospitality industry due to our great diversity and multiple differences between types of outlets and offers. This doesn’t really concern us but good to know it exists because if retail performance of a brand is good in one area of a market, then brands may decide to invest more heavily in the hospitality industry of that same geographical area!